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Why you have to blog about what you love

When you first start out trying to make money online, you might be tempted to jump into a high-paying niche right away. Most of the people who do this fail, and can sometimes discourage people into thinking they can't make money online. There are many reasons why this avenue fails, but I think the biggest is because people don't love writing about those topics.

I'm guilty of this too. It's easy to find those websites that show the highest paying Google keywords, and make a website based around those keywords. Then you just sit back and hope the money comes flowing in, but it usually doesn't. Besides those keywords being totally saturated, you probably aren't an expert on that particular area (since you just snagged a keyword of a random list), and people like to read people who know what they're talking about. The first website I tried this with was a failure, and earned me probably a total of $6 from about 10 clicks. Not bad, but still disappointing considering that keyword supposedly averaged $10 a click. That's another reason not to trust those lists.

Even if you had a pretty decent website with organic traffic, there's no guarantee that every click is going to be a high-paying click. I'm sure Google will give older, and higher PR websites more priority for higher-paying ads before your brand new website. This doesn't mean you can't earn some money going after those holy-grail keywords, but don't expect to quit your day job doing just that. Instead, you should blog about what you know and what you love, and you'll surely be successful.

Here's why. In time you'll be considered an expert in your field, and people will look to you for knowledge in that niche because they know you know what you're talking about. You could be the "ProBlogger" of your niche.

Your website will constantly be updated because you love writing about that niche. I think I've only taken one day off from posting on Freelance Twins in the last week because I look forward to writing for you. People will see the passion you have for your niche, and that can help form a critical bond to bring readers back to your website. It's hard to fake passion for something you know nothing about, unless you're a girl. That's a joke of course!

Take a minute and look through your bookmarks, or just think about the blogs that you read every day. Then think about why you read those blogs so often. There's a good chance it's because the author is writing about something you like or care about, and you respect their opinions and statements on that subject enough to read them regularly. They've probably also established themselves as an expert or leader on that subject. That's most likely why you read their blog, and not somebody else's on the same subject. And that's how a lot of people will feel about your lonely blog unless you establish yourself by being a passionate writer, and writing about what you love.

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