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Be personal when you write

Sometimes we run into bugs and errors with our websites, that's just the nature of the business. Maybe a new update didn't work like it was suppose to, or you got a surge of traffic and your MySQL server shut down. This is why it's important to have loyal readers who care about your blog as much as you do.

I'm obviously speaking from experience here. A few days ago I wrote the post How broad should your blog be thanks to Derek from Life Evolver for the idea. However, when Derek came to comment on that post, he couldn't.

Derek sent me an email right away letting me know there was a problem, and I started working on a solution right away. To make matters worse, I couldn't re-produce the error on my end. We exchanged a few emails while he tested my failed attempts to remedy this problem. Finally I figured out what was causing this issue, and he finally got his comment posted. But do you think he would have spent the time debugging this problem with me if didn't like my blog? Would you let somebody know their website was broken if you didn't really care for them?

I got lucky this time because Derek couldn't comment on a post inspired by him, so he was more likely to help me get this problem fixed. But the lesson you need to know is: don't isolate or take your readers for granted. You might need their help when you least expect it. Even if you don't always interact with every one of your readers, being personal can go a long way. I know I would rather read somebody who writes with some personality, and not just a robot pumping out facts on some niche.

Thanks again, Derek.

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